According to Statista’s April data, Facebook is the social media platform with the most users in the world. With over 3 billion monthly active users, Facebook is followed by YouTube, Instagram, WhatsApp and other platforms.
Social Media Platforms With Most Users
| Order | Platform | Number of users |
|---|---|---|
| what’s that | 3 billion+ | |
| 2 | YouTube | 2.5 billion |
| 3 | 2 billion | |
| 4 | 2 billion | |
| 5 | TikTok | 1.6 billion |
China-based social media platforms are also attracting attention. Platforms such as TikTok, WeChat, Douyin, Kuaishou, Weibo and QQ have large user bases.
Social Media Usage Worldwide
- 62% of the world’s population uses social media.
- In 2023, 266 million new social media users emerged.
Daily Activities and Türkiye Statistics
On average, users spend 2.23 hours on social media, 1.41 hours reading books, 1.25 hours listening to music, and 1.02 hours playing games.
Turkish users have a social media and internet usage time above the world average. They use social media for an average of 2 hours and 44 minutes per day, and a total of 6 hours and 57 minutes of internet usage.
Most Popular Social Media Platforms in Turkey
| Order | Platform | Number of users |
|---|---|---|
| what’s that | YouTube | 57 million 500 thousand |
| 2 | 57 million 100 thousand | |
| 3 | TikTok | 37 million 700 thousand |
| 4 | 34 million | |
| 5 | X (Formerly Twitter) | 20 million 670 thousand |
| 6 | 16 million |
