Artificial intelligence (A.I.) has become a hot topic in the tech industry, with companies like Google and OpenAI leading the way in developing A.I. chatbots and image generators. However, the use of web content to train these A.I. models has sparked legal battles over copyright issues.
Now, major stock photo suppliers such as Getty Images and Shutterstock are entering the A.I. image generation space by creating their own data-driven image generators. This move allows them to sidestep the legal concerns that have plagued the industry.
As the tech giants race ahead in A.I. development, there is a growing push from visual media marketplaces, content creators, and artists for licensing agreements. They seek to be compensated for their work, which contributes to training A.I. models and shaping the future of technology that could potentially replace human creators.
One key aspect of this transformation in A.I. model development is the shift towards using licensed data instead of unauthorized content scraping. This approach aims to ensure that creators are fairly rewarded for their contributions to the A.I. ecosystem.
While some A.I. image generators are used for entertainment purposes, like creating humorous images, the industry sees a broader potential for marketing applications. By addressing legal uncertainties around image generation tools, more advertising agencies and businesses are likely to adopt these technologies.
Getty Images, in partnership with Picsart, is actively involved in this space. Picsart, known for its popular photo-editing app used by millions, is developing an A.I. image model using stock photos from Getty’s extensive collection. The collaboration targets small- and medium-sized businesses looking to leverage A.I.-generated visuals for their marketing efforts.
| Company | Partnership | Initiative |
|---|---|---|
| Getty Images | Picsart | Building an A.I. image model with stock photos |
