According to TMZ, a website that publishes world-wide tabloid news, Bella Hadid is preparing to take legal action against Adidas after being removed from a shoe ad. Hadid has reportedly hired a lawyer to file a lawsuit against the company for failing to fulfill its obligations.
Adidas Revises Its Hadid-Related Ad Campaign
“Our recent SL72 campaign continues to draw connections to the terrible tragedy that occurred at the Munich Olympics. The connections were unintentional and we apologize for the distress and distress this has caused to communities around the world. We made an unintentional mistake. We also apologize “To our partners Bella Hadid, ASAP Nast, Jules Kounde and others for the negative impact it may have had on them and are revising the campaign,” Adidas said in a statement on Instagram.
Adidas’ Regional Turnover and Last Year’s Performance
Adidas, one of the world’s largest sportswear brands, employs 59,000 people worldwide and had a net sales revenue of 21.4 billion euros last year. The regional distribution of the company’s turnover was as follows:
- EMEA (Europe, Middle East and Africa): 39%
- North America: 25%
- China: 15%
- Asia Pacific: 11%
- Latin America: 11%
Hadid’s Shoe Ad Removal Incident
Palestinian-American model Bella Hadid was removed from a shoe advert for which she was the face of the brand, following a post on the official Israeli account. In the post, Hadid was accused of anti-Semitism and claimed to be a call for violence.
Adidas’ spokesperson apologized, saying Hadid’s appearance in an advertisement for the shoes used in the 1972 Munich Olympics had caused “distress and distress.” It was alleged that a connection had been made to the tragic events of the 1972 Munich Olympics, when a Palestinian organization stormed the Olympic Village and took Israeli athletes hostage, resulting in the deaths of 11 Israeli athletes.
