Entrepreneur Aylin Kalafatoğlu’s Agriculture Adventure
Entrepreneur Aylin Kalafatoğlu decided to operate in the agricultural sector with her husband 10 years ago. As a first step, she started her adventure in this field by establishing an aronia garden with an investment of 100 thousand dollars. Kalafatoğlu, who entered the market with the Dr. Aronia brand in 2022, conducted R&D studies on the high antioxidant values of the aronia fruit, which is considered a source of health and healing. Thanks to these efforts, she managed to make a name for herself in the sector with many innovative products.
The brand, which set out with the slogan “From planting to harvest, from harvest to table,” aims to reach a wide customer base by offering various products containing 100% aronia. The product range includes options such as 100% aronia juice, aronia vinegar, aronia salt, dried aronia fruit, aronia honey, jam, marmalade, Turkish coffee and aronia tea.
Aronia Tea Awarded
Aylin Kalafatoğlu stated that they aimed to transform aronia into a form that everyone can easily consume. “We are turning the dried fruit into a product that everyone can easily add to their daily eating routine by using 100% aronia content so that those who cannot drink fruit juice can consume it as vinegar or tea/coffee,” she said. Kalafatoğlu stated that aronia tea received the most innovative diet product award among the products they have offered so far, and added, “In addition, aronia honey, aronia extract and aronia salt were among the first three products that made it to the finals as the “most innovative product components.”
Our Leadership is in the American and European Markets
Aylin Kalafatoğlu emphasized that the products are prepared by an expert staff. Kalafatoğlu, who said, “Our products and recipes have been renewed,” stated that Dr. Aronia managed to increase production by 300% last year. Kalafatoğlu, who stated that in addition to sustainable growth in the domestic market, they also aim to have a comprehensive presence abroad, added that their priorities are America, European countries, Russia and Arabia.
Increased Productivity with Mechanized Agriculture
Dr. Aronia brand founder Aylin Kalafatoğlu drew attention to the personnel shortage in the agricultural sector. Stating that they aim to alleviate this problem by turning to mechanized agriculture, Kalafatoğlu said, “Our company increases efficiency and minimizes the labor problem by using mechanized agriculture from planting to harvest in aronia cultivation. “We are the only authorized distributor of agricultural machinery in Turkey, while saving both cash and time, and we are in a leading position in the sector in terms of quality and innovation.”
