About Hallmark’s New Streaming Service
Streaming has revolutionized the entertainment industry, causing a decline in viewership for cable networks. However, the Hallmark Channel has maintained a strong and dedicated audience, particularly among older viewers. Despite its traditional approach, Hallmark is now stepping into the streaming world with the launch of a new service.
Introducing Hallmark+
Hallmark’s standalone streaming service, named Hallmark+, is set to debut in September at a monthly subscription price of $8. The platform will offer a mix of classic content and new, exclusive shows to cater to its loyal audience while attracting new viewers.
What to Expect on Hallmark+
Subscribers of Hallmark+ will have access to a library of past Hallmark Christmas films, totaling almost 300 movies since 2002. The service will be ad-free and feature original programming like “The Chicken Sisters,” a series based on a best-selling book, promising a blend of family drama and romance with a Southern charm twist.
In addition to on-demand content, Hallmark+ members will enjoy various perks such as monthly $5 coupons for Hallmark Gold Crown stores, complimentary greeting cards, exclusive access to Hallmark’s live experiences like themed cruises and celebrity meet-and-greets, as well as surprise gifts like exclusive Christmas ornaments.
Insights from Hallmark’s CEO
Mike Perry, the president and chief executive of Hallmark, views the launch of Hallmark+ as a significant milestone for the company. While Hallmark remains committed to its traditional cable business, Perry sees the potential in streaming due to the brand’s strength and the innovative integration of membership rewards with the new service.
