The Motel Revival
In 2022, Lisa Lennox discovered the Interstate Inn during a visit to Stephenville, Texas. The motel, located on a highway an hour west of Fort Worth, was in dire need of renovation with rooms rented out for $40 a night. Despite its run-down state, the unique design of the property, including a distinctive sloped roof reminiscent of the Space Age, captivated Lennox.
Although Lennox lacked experience in the hospitality industry, she felt a deep connection to the motel and decided to purchase it. Following the acquisition, she embarked on an online hotel management course at Cornell University to equip herself with the necessary skills.
Lennox, along with her siblings, has ambitious plans for the Interstate Inn. They aim to open a fully renovated 35-room motel by the end of September, with additional properties in the pipeline for the coming years.
The Rise of Motel Culture
Kimberly Walker, managing partner at Nomada Hotel Group in California, has noticed a resurgence in what she terms “motel culture.” This trend encompasses a growing interest in acquiring and revitalizing motels, as well as a renewed appreciation for these iconic roadside accommodations.
This newfound fascination with motels is not limited to property owners like Lisa Lennox but also extends to travelers, particularly younger individuals, who are drawn to the nostalgic charm and unique appeal of these establishments.
With motels experiencing a renaissance, individuals like Lisa Lennox are spearheading a movement to restore and celebrate these quintessentially American roadside lodgings.
