In a bid to revitalize X’s advertising business through video and TV-like programming, Linda Yaccarino, the CEO of the company, approached Don Lemon’s agent with a proposal towards the end of last year. The offer aimed to bring the former CNN anchor’s new web-based show to the social media platform, highlighting its extensive reach, political influence, and advertiser connections.
Don Lemon, one of the prominent figures in the media industry, was among the first to sign onto this initiative. Elon Musk, the owner of X, agreed to be the inaugural guest on Mr. Lemon’s show. The interview took place at the Tesla headquarters in Austin, Texas, and tensions arose as the conversation progressed.
Mr. Musk, clad in a black T-shirt, expressed his frustration with questions about his personal life and business practices. The interview culminated in an abrupt ending with Mr. Musk canceling the agreement the following day via a text message to Mr. Lemon’s agent.
The fallout led to a conversation between Linda Yaccarino and Don Lemon, where she attempted to salvage the deal. However, Mr. Musk remained steadfast in his decision, resulting in the termination of Mr. Lemon’s involvement. The failed partnership marked another setback in Ms. Yaccarino’s efforts to steer X towards financial stability.
