Ma Haiyang and eight colleagues embarked on a mission to establish GAC Aion’s first overseas operation in Thailand a year ago. With no office, factory, or local employees, they had to start from scratch. Setting up temporary headquarters in a Bangkok hotel, the team hustled to find office space, recruit dealers, and devise a business strategy. Despite the challenges, they managed to sell their first electric vehicle in just 74 days.
Mr. Ma, the General Manager for Southeast Asia at Aion, emphasized the need to act swiftly in capitalizing on the overseas market for Chinese new energy vehicles. The team’s dedication and quick actions reflect the urgency in seizing opportunities abroad.
Chinese electric vehicle manufacturers like Aion are rapidly expanding into global markets, with Thailand being a key destination. The influx of China’s automobile brands is transforming the local car industry in Thailand, evident through the proliferation of Chinese car advertisements and the construction of new car factories causing land prices to surge.
Aion’s adaptation of its Chinese cars for the Thai market showcases the brand’s commitment to meeting local preferences. Adjustments such as enhancing air-conditioning power and strengthening the chassis for rough road conditions demonstrate the brand’s focus on catering to the specific needs of Thai consumers.
| Source: | The New York Times |
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| Photography Credit: | Lauren DeCicca |
